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Marketing Associate (Consumer Goods)

Consumer Goods - Business & Marketing

Taguig, Metro Manila   |   Full Time

Marketing Associate

This role effectively leads brand initiatives aimed at generating sales leads through awareness and drive-to-retail strategies while utilizing targeted marketing communications.

Who are you?

We are looking for a highly motivated individual who is self-driven and comfortable working in a fast paced environment. You will lead in the development and implementation of plans and strategies that aim to build on the growth and adoption of the industry’s best consumer goods brands.

Role and Responsibilities

  • Conceives and develops efficient and intuitive marketing strategies that will address given objectives

  • Organizes and oversees advertising / communication campaigns (social media, in-store, etc.), exhibitions and promotional events

  • Maintains relationships with partners, media vendors and publishers to ensure collaboration in promotional activities

  • Monitors progress of campaigns using various metrics and submit reports of performance

  • Conducts market research and analysis to evaluate trends, brand awareness and competition ventures (online and offline)

  • Coordinates projects with timelines to ensure that schedules are followed

  • Ensures that content and materials required for all communication channels are followed and within the guidelines set forth by the department and/ or the principal/ brand

  • Works closely with various departments to ensure implementation of plans/ campaigns across all channels - this includes visual merchandising, offline and online initiatives (brand pages, partner sites, marketplaces)

  • Handles management of various social media pages including, but not limited to, community management, content planning and posting, copywriting

  • Collaborate closely with internal stakeholders (management, brand marketing team, etc) to identify business objectives and provide strong recommendations and strategies on marketing communication

  • Foster and nurture relationships with external stakeholders to ensure integrated exposure on different platforms of marketing partners

Minimum Qualifications:

  • At least 1 year experience in any marketing position, preferably retail marketing

  • Experience in managing multiple projects, including simultaneous task assignments

  • Natural partner engagement skills with the ability to develop rapport and translate established relationships to programs that impact and drive the business.

  • Excellent written and oral communication, presentation and interpersonal skills.

  • Strong time and project management skills, with attention to detail

  • A start-up attitude – highly collaborative with an entrepreneurial mindset


Plus points if you have:

  • Experience in trade marketing, visual merchandising and social media management



 


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